Jessi Biagioni | User Experience Designer

Station16 is a brand and marketing agency where I serve as the sole UX Designer and Graphic Designer, working alongside a developer, copywriter, and creative director. I own research, wireframing, and design execution across 2–3 concurrent client projects, with work that's ranged from media and aviation to nonprofit and faith-based organizations, with clients including Tenderfoot TV, iHeartMedia, and Girl Scout Summer.

• Led end-to-end UX for each engagement: competitive analysis, personas, sitemaps, wireframes, and high-fidelity mockups
• Consulted directly with clients throughout, translating business goals into design decisions and presenting rationale at each stage
• Applied accessibility best practices across all projects; conducted usability testing via Useberry on select engagements
• Collaborated with the creative director on graphic design concepts for social, print, digital, and branded materials
• Handled front-end production and implementation in WordPress / Divi across all client projects

As an independent contractor, I managed client relationships directly and owned each engagement from brand identity through research, design, and final delivery, partnering with a developer on build-outs.

• Designed logos and comprehensive 24-page brand guidelines in Illustrator, giving clients a consistent visual system across typography, color, imagery, and accessibility standards
• Conducted user research, developed personas, and built problem statements to inform design decisions with real data
• Created wireframes and high-fidelity mockups, ran usability testing via Useberry, and iterated based on findings
• Developed client's voice and messaging from the ground up, writing all website copy through close stakeholder collaboration

Family Care Network serves foster families, volunteers, donors, and staff - a complicated web of audiences with very different needs and goals. I was brought in to redesign the information architecture so each group could find what they needed and actually take action, working across five departments to understand how those needs differed.

• Conducted discovery research across foster care, volunteers, housing, leadership, and donor departments - synthesizing findings into personas and problem statements
• Redesigned IA for a complex multi-program organization to serve diverse audiences clearly and effectively
• Collaborated with the Director of Communications to write all website copy across multiple audiences
• Produced the digital annual report and managed ongoing web maintenance

At Family Care Network, I led supporter research through surveys and one-on-one interviews with clients, donors, board members, and staff, using those findings to shape the organization's social strategy and content.

• Developed and executed content strategy across all social platforms, managing all copy, graphics, and campaigns
• Designed graphics using Photoshop, Illustrator, and Canva; produced photo and video content in Premiere Pro
• Trained staff on social media best practices, making platform knowledge accessible to non-technical team members

BS, Business Administration
Concentration: Marketing Management
Minor: Integrated Marketing Communication · 2017

AS, Business Administration for Transfer · 2015

UX Design Professional Certificate · 2022