Hi, I'm Jessi!
Transforming digital experiences for mission-driven organizations
Case Studies
Clarifying Decision-Maker Flows
Restructured Velociti’s website to simplify complex service offerings and help enterprise decision-makers navigate with confidence.
Clarifying Decision-Maker Flows
Restructured Velociti’s website to simplify complex service offerings and help enterprise decision-makers navigate with confidence.
Reducing Registration Friction for Parents
Redesigned Glisson’s site to clarify programs, streamline registration, and deliver a more trustworthy, accessible experience for parents and staff.
Reducing Registration Friction for Parents
Redesigned Glisson’s site to clarify programs, streamline registration, and deliver a more trustworthy, accessible experience for parents and staff.
A Digital Front Porch for a Church in a Brewery
Redesigned Westside Table's website to create clear, approachable pathways that help hesitant visitors feel connected and confident engaging with the church in person.
A Digital Front Porch for a Church in a Brewery
Redesigned Westside Table's website to create clear, approachable pathways that help hesitant visitors feel connected and confident engaging with the church in person.
Streamlining Content Discovery
Redesigned the navigation and footer to make it easier for listeners to find shows, access premium content, and explore key offerings like Tenderfoot+.
Streamlining Content Discovery
Redesigned the navigation and footer to make it easier for listeners to find shows, access premium content, and explore key offerings like Tenderfoot+.
"Making Space" for a Bolder Brand
Copley Visual does jaw-dropping, large-format work, but their website looked like everyone else's. I led UX strategy and design for a full rebrand, building a new website that communicates expertise and earns trust before a client ever reaches out.
"Making Space" for a Bolder Brand
Copley Visual does jaw-dropping, large-format work, but their website looked like everyone else's. I led UX strategy and design for a full rebrand, building a new website that communicates expertise and earns trust before a client ever reaches out.
Mapping the Camper Journey
Designed a centralized, parent-friendly site that organizes camp options, logistics, and requirements, making it easy for families to explore, plan, and register with confidence.
Mapping the Camper Journey
Designed a centralized, parent-friendly site that organizes camp options, logistics, and requirements, making it easy for families to explore, plan, and register with confidence.
My Approach
I combine UX thinking with marketing strategy to design experiences that connect with real people and support real user and business goals. Good design is a transformation: it starts with deep research, emerges through iteration, and earns its elegance.
Compassion > Empathy
Empathy feels, but compassion acts.
Question the Brief
The brief is never the whole story.
Design for outcomes, not just screens
Decisions should trace back to a measurable goal.
Solve for one, extend to many
Accessibility constraints are design opportunities in disguise.
My Approach
I combine UX thinking with marketing strategy to design experiences that connect with real people and support real user and business goals. Good design is a transformation: it starts with deep research, emerges through iteration, and earns its elegance.
Compassion > Empathy
Empathy feels, but compassion acts.
Question the Brief
The brief is never the whole story.
Design for outcomes, not just screens
Decisions should trace back to a measurable goal.
Solve for one, extend to many
Accessibility constraints are design opportunities in disguise.
What I Bring
Marketing Background
With experience in both marketing and UX, I design experiences that consider how users think and how businesses grow — focusing on behavior, positioning, and conversion to create solutions that work for everyone.
Research-First Thinking
I ask the right questions before anything else. Understanding the real problem (not just the stated one) is what separates design that looks good from design that actually works.
Compassion Over Convention
I care deeply about the people behind the screens. That means going beyond standard UX empathy to take real, intentional action on behalf of users for every decision, every project.